HOW TO OPTIMIZE ATTRIBUTION MODELS FOR MAXIMUM ROI

The Benefits of Automated Bid Management in Performance MarketingManual CPC bidding offers total control over campaign budget and keyword expenditure, allowing marketers to make adjustments based on performance insights. On the other hand, automated bid management systems use algorithms to optimize bids in real-time.

Exactly How Artificial Intelligence Boosts Advertisement TargetingAn advertising project's performance depends on where the ads are positioned. Taking care of brand security and positioning, along with ensuring that the ad isn't shown alongside adverse or non-factual content, are essential for the success of any type of retargeting approach.